Targets and KPIs
Regular physical activity benefits both the body and mind. It can reduce symptoms of depression and anxiety as well as contribute to preventing and managing a host of health conditions, including cardiovascular diseases, cancer and diabetes.
Through the provision of affordable, high-quality, safe, 24/7 facilities and an extensive gym network, we are supporting the UK Government’s vision to get the nation active and directly contribute to target 3.4 of Sustainable Development Goal 3 – Good Health and Wellbeing: to reduce premature mortality and promote mental health and wellbeing.
Good health & wellbeing
4x
Increase the percentage of members visiting our gyms 4x or more per month
2023: 50% of members
(up from 47.2% in 2022)
£900m
Deliver at least £900 million in Social Value by end of 2025
2023: £890 million delivered
(up from £756 million)
Generating social value
We are the first private gym operator in the UK to have measured the social impact of our business using the Social Value Model created by Sheffield Hallam University that determines the social value to communities created through regular exercise.
As a business, we are dedicated to generating social value and therefore our Executive Committee holds responsibility for increasing the social value we generate for the communities we serve. To drive social value, we have created a performance measure based on the percentage of members visiting our gyms at least 4 x per month and thereby contributing to the social value generated in the community.
One of the major factors in social value generation is the socio-economic status of our members. Individuals from more deprived communities are more likely to suffer from chronic conditions and therefore the social benefit of keeping these members active will be more significant. Our business model is commercially viable in a wide range of communities across the UK providing access to underserved communities that are at higher risk of inactivity.
The social value calculator model
Protecting our employees’ and members’ health, safety and wellbeing
The safety of our members and staff is at the heart of our operation and as the business has grown, we have continued to evolve our health and safety management system.
A clear understanding and continuous review of our risk profile ensures our processes are compliant and mitigate risk, whilst remaining functional and easy to use. Our external health and safety auditors deliver a consistent and transparent review of performance at site level, including the physical safety of equipment and facilities, as well as audits of our wider safety and building maintenance systems.
Our digital health, safety and compliance portal provides central visibility of compliance, as well as advanced reporting and management data to support us in quickly identifying and responding to health and safety trends. Our aim is to reduce accident frequencies by focusing on areas where we see opportunity to improve risk mitigation.
Our Primary Authority partners, Wakefield Council for health, safety and environmental matters, and East Sussex Fire and Rescue for fire safety and regulations, provide regulatory advice and liaise with other regulatory bodies across the UK.
Our health and safety management system is certified to ISO 45001, the international health & safety standard. Additionally, we also successfully certified to Level 43 of the Fitcert scheme and the new European standard for fitness centres, EN17229. As a result, we have recently been awarded the 2024 Royal Society for Prevention of Accidents gold award, the ultimate achievement in safety and excellence.
